GEO
Generative Engine Optimization: getting cited by ChatGPT, Gemini, and Perplexity, with a different play per engine and journey stage.
6 posts in GEO
Your buyer runs an AI background check before they buy. Here is how to see what it says.
Almost half of shoppers ask a chatbot about the seller first, and 57.5% have been talked out of a purchase. A four-step audit of what AI says about you.
Your free tool was never the product. It was the customer acquisition cost.
The free tool was your acquisition cost, not your product. Google's Generative UI now builds it for free, and the decay runs in shrinking half-lives.
The 4 P's of AI visibility, and why your tool only measures two of them
The IAB's 4 P's, Presence, Prominence, Portrayal, Persuasion, are the right scorecard for AI search. Here's how Semrush, Ahrefs, Profound, and Peec actually stack up.
Why your customers are shopping like they're choosing a surgeon
AI research and choice fatigue have turned shopping into a high-stakes vetting process, deep research, a shortlist of two or three, then purchase. Retailers aren't competing for page one anymore. They're competing for a...
One citation play per engine: ChatGPT, Gemini, and Perplexity don't read you the same way
GEO isn't one channel. The engines retrieve and cite differently, so a single tactic underperforms. Here's the play per engine and how to measure it.
The source-of-truth gap: when Reddit knows your catalog better than the AI does
When an AI can't read your site, it describes your brand from whatever it can read, third-party threads and stale caches. Your own catalog becomes a footnote. How to become the source of truth...