Blog category
Lifecycle
Retention, loyalty, churn, and win-back: the half of growth that decides whether acquisition was worth paying for.
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3 posts in Lifecycle
Subscription churn is a pricing problem in disguise
Most subscription churn you treat as a retention problem is really a pricing one, failed payments on one side, a price-to-value verdict on the other. Neither is fixed by another email.
Your retention rate is lying if you don't cohort it
A blended retention rate hides when customers churn and which cohort they came from. Why cohorting your retention curve changes the story, and the strategy.
Your churn is a payments problem more often than a loyalty problem
A large share of subscription churn isn't customers leaving. It's failed payments nobody owns. Find the leak before you write another win-back email.